The BBC is one of the most respected brands on the Internet and offers up to the minute international news, business, sports, weather, lifestyle and technology content. BBC.com is the online expression of the BBC outside of the UK and is run by BBC Worldwide. In November 2007 the site introduced advertising outside of the UK to an audience of 51 million unique users generating revenues to reinvest in BBC content and services. Last year, a U.S. facing edition of BBC.com launched with content tailored specifically for the U.S. audience.